Facebook has become one of the most widely used social media platforms owing to the numerous benefits associated with its use in business. Not only is Facebook vital for day to day communication and contact with clients and partners from all over the globe, it has also turned out to be one of the handiest tools to use for advertising and promoting goods and services. Marketing efforts of businesses on Facebook can have a huge impact on the development and success of a business. Although there is a lot of a debate discussing the relevance of Facebook in business today, it is still essential for business owners to promote their businesses and services if they want to attain commercial success. Here are 5 benefits of having a business Facebook page:

1. It is a low-cost marketing strategy

Businesses can sign up on Facebook at no cost; for small or start up businesses; this can be extremely useful particularly if a business does not have money to invest in a website. Marketing is an extremely important component for business success and Facebook supplies an avenue that allows the promotion of products and goods.

2. Facebook has increased exposure

Facebook has over 19 billion users, and the number continues to rise daily. This amount of exposure is difficult for small business to gain without spending a lot of money.  The most effective way that a business can use Facebook is for audience engagement. By creating posts and content that can engage target customers and clientele, a business is able to engage with its audience easily. Facebook posts that are interactive encourage audience participation and sharing.

3. News Feed ads

Facebook allows businesses to place an advertisement in the right column of the page, as well as within news feeds. To be able to do this, a business must link their ads to their Facebook pages for the ads to get displayed in the newsfeed. A business’ ad can encourage audiences to like a page, which helps to widen the reach and the exposure.

4. They help to gather leads

Facebook helps businesses to gather leads that can be useful outside Facebook. Smart businesses use Facebook not only for advertising but also for gathering leads in the form of email addresses, which can be used to make contact outside the social platform. Emails can be gathered through newsletters, contests, and giveaways.

5. Facebook Insights

Facebook provides insights to various business pages. These insights are easy to understand even for non-technical users and they supply businesses with great insight into their operations. Insights help businesses to assess the page likes, the reach of the posts, the engagement of the page, as well as post performance.


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