One of the oldest and most efficient methods of marketing is promotional product marketing, which is still widely in use today. Because of changes in the economy and the business world, marketing has moved forward at an astounding rate, which has caused new strategies to develop each day.

Small businesses, in particular, have to adapt to numerous changes which can prove difficult for them to actively engage and reap the benefits of these new marketing efforts and trends. Thankfully, small businesses struggling to acclimatize with these changing trends can still rely on the oldest form of marketing, which is the use of promotional products.  This is not the flashiest of strategies to implement, but it works and is a great option for small business. Here are 5 benefits of using promotional products for your small business:

1. They are affordable

While investing capital on promotional merchandise might seem like a huge gamble, investing in promotional products is a lot cheaper than relying on traditional methods of advertising and marketing. For promotional advertising to work, it is imperative that a business knows its clientele and target market inside and out to be able to offer merchandise that works in the company’s favor.

2. They help to increase brand recognition

The goal of every business large and small is to attain brand recognition. Promotional products allow a business to stand out from the competition and they allow customers to forge a personal connection with a brand. By customizing an item or piece of merchandise, customers can constantly be reminded of the brand through its various promotional items.

3. High reach at a very low price

Small businesses often have to deal with tight budgets, which can make it hard for business or start-ups to determine exactly which marketing efforts can work for the business. Promotional products leave a large but lasting impact and are a great value for investment. A simple giveaway can do a lot to increase customer loyalty.

4. They serve as alternative business cards

While business cards will always remain a valuable business staple, promotional products allow small businesses to get their name out there in a fun and creative way. Since most promotional items showcase the brand’s contact information and logo, they are great for advertising and spreading vital company information among the masses.

5. They are tactile

One of the things to remember when running a marketing strategy is the possibility of repeat exposure. Promotional products allow businesses to consistently remain visible in front of customers without investing a lot of money. Businesses must think about which items the customers want to keep around for the promotional items to remain valuable and effective.


Janzen Marketing LLC

630 Cedar Circle

Lindsborg, KS 67456

(785) 212-0945


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