10 Offline Marketing Strategies That Still Work Today

Marketing has seen a paradigm shift with the rise of all things online and mobile. Creating a business Facebook page, tweeting about industry news, sending sale push notifications to customers… the channels we use to talk to leads and customers are evolving every day. While these platforms are remarkably effective—hey, we wouldn’t be in business if they weren’t!—most successful businesses practice a combination of online and offline marketing strategies to […]

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How Criticism Can Save Your Small Business

Mistakes are critical to business growth. We learn the most when we’re faced with trickier problems and customer complaints that force us to get creative. Whether you’re a booming tech leader like Facebook or a local mom-and-pop, your team should always have an ear to the ground, accepting and encouraging feedback from happy and unhappy customers alike.
Below, we share just how customer criticism can transform and save your business.
 
You Hear […]

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Geofencing As A Marketing Strategy – Learn From 8 Businesses Who Are Profiting From Geofencing

Have you gotten into your car after work when an instant traffic report for your commute home suddenly pops up on your phone?  If this is not a phenomenon you’ve experienced yet, look for useful insights like these and many others to start showing up on your mobile device out of the blue.
It’s called geofencing, and studies show that this locally optimized approach to reaching customers boasts double the click through […]

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The Simple Route to Small Business Growth

In a world where social media and product association are rampant, small businesses know there’s great strength in numbers. Business owners benefit considerably when they collaborate with other entrepreneurs to build branding and ultimately thrive together.
The Competitive Advantage of Collaboration
There are costs associated with any venture, but when you team up with a company that provides goods or services that you don’t, you significantly reduce the time and money you […]

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The Benefits of a Lead Capture Page

Lead capture pages or landing pages are designed to provide website visitors with all the information they need. This is the first page that a visitor will see when the enter the website and it needs to motivate them and tell them about the business. Lead capture pages will help improve conversion rates.
 
Many businesses are reaping the benefits of a lead capture page. Most importantly, it offers a better user […]

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The Benefits of Google+ for Businesses

Google+ was released in 2011 and has since become one of the largest social networking platforms to date. Having a Google+ page provides business owners with the opportunity to build a loyal fan base online and provide their customers with the opportunity to leave raving reviews. Users can also use the Google +1 button to help endorse and share business-related content throughout the web.
 
Businesses are able to link their Google+ […]

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The Importance of Claiming Online Directory Listings

Claiming online directory listings is a very important online marketing move for brick-and-mortar businesses. If the business owner does not claim their business listings personally, there is a good chance that someone else will. All it takes is one person with incorrect information and access to the internet to merit a business into trouble.
 
Online business directory listings are available on a number of different websites including Google, Yahoo, Bing, Yellow […]

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How to Write a Successful Business Blog


A business blog is one of the best ways to promote a business. It drives traffic to the website, increases sales, and establishes the business as an authority in their field.
In order to create a successful blog, businesses need to remember to write for their customers. Blog posts should aim to solve a problem for customers or provide new insights into the industry. With some planning, businesses should have enough […]

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4 Proven Ways to Build Your Email List

Janzen Marketing LLC 630 Cedar Circle Lindsborg, KS 67456 (785) 212-0945 www.janzenmarketingllc.com info@janzenmarketingllc.com   Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing Google +: http://ow.ly/kq6930blhrv LinkedIn: https://www.linkedin.com/company-beta/16264085   Check out our DIY In-House Marketing Education series! Website: http://www.diyinhousemarketing.com/ Facebook: https://www.facebook.com/pg/InHouseMarketingBeginnersCourse Please follow and like us:
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More Instagram Story Ideas for Your Business

Janzen Marketing LLC 630 Cedar Circle Lindsborg, KS 67456 (785) 212-0945 www.janzenmarketingllc.com info@janzenmarketingllc.com   Follow us on social media! Facebook: https://www.facebook.com/janzenmarketing Google +: http://ow.ly/kq6930blhrv LinkedIn: https://www.linkedin.com/company-beta/16264085   Check out our DIY In-House Marketing Education series! Website: http://www.diyinhousemarketing.com/ Facebook: https://www.facebook.com/pg/InHouseMarketingBeginnersCourse Please follow and like us:
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